Through reading The Beauty Myth: How Images of Beauty Are Used Against Women by Naomi Wolf I got myself thinking about the way that we use make up and how it makes us feel. Her book discusses how women are subjected to look at images every day which provoke enormous amounts of pressure to looking a certain way and how someone looks is very important within the media. If you dont look a certain way than you become an outsider within and marginalised within society and this impacts how we see ourselves. We therefore, try to fit in as much as possible to look like the people we see to become more ‘normal’.
I started to think about the idea that every day most people put on make-up before we leave the house. Speaking to my peers about how they feel about wearing make-up came as no suprise. All of them said they wouldn’t go further than the corner shop without wearing make up. Many of them are extremely confident and outgoing but still find it impossible to allow the world to see the ‘real’ them. Personally, i agree, as much as it has become like a routine, it makes me feel more feminine and confident when i am wearing make-up as it disguises the blemishes and hides the insecurities. But effectively it acts as a mask as it hides away the parts that we dont want people to see and often many people can look entirely different when wearing make up that we wouldn’t even be able to recognise them.
Kim Kardashian, a showbiz personality, helped skyrocket the trend of ‘contouring’. Using highlighters, bronzers and the right make up brushes you can resemble a completely different person.
It can give make you look like you have prominent cheekbones, a slimmer nose and smaller chin. Therefore, adding to this idea of becoming less like reality. Especially, when the images have an added filter or Photoshop afterwards.
The trend of the ‘no make up selfie’ earlier in the year raised a great amount of money but it also highlighted just how reliant on make-up we have become as a society that it turns into a big deal when we take it off and show people our real selves.
I have taken some images to show how make-up has become like a mask within western culture as it is something we cannot live without. Especially with the pressures of the media.
I took a white mask and covered it in make up so it would look like she was taking away version of herself that only she wants people to see. I took some images of Lauren looking in the mirror as if she is ripping off her mask to reveal the make-up less real identity.
I also took some images of the mask hung up on the back of the door as if to remember to take it with you when you leave the house.
I also did some as if it’s just part of the make-up bag and the ‘every-day’.