At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look – helping them raise their self-esteem and realize their full potential.
Above is beauty brand Dove’s motto in their campaign in encouraging women to feel confident and comfortable in their own skin. Because of the way media represents women, people believe that if they are anything other than tall and slim than they aren’t as beautiful. Therefore, through their campaign, they got real women and took photographs of them without Photoshop or dimmed lighting and showed what they really looked like. They even encouraged women to share their photographs and in America they could be shown on the billboards in Times Square. By doing this, it was to encourage people to see real beauty in the media through photography and help to boost self-esteem among women.