One of the main reasons for its success into mainstream culture is the fact that it is a trend that celebrities have used and often publicise to their fans across their various social networks. By doing this, it can influence the celebrities’ adoring fan bases to imitate in a bid of replicating what their favourite performers can do.

Some examples below inlude:  Miley Cyrus, Paris Hilton, Justin Beiber, Lindsay Lohan, Beyonce and Kim Kardashian.

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